'We're tackling the issues that customers have raised,' Dunn said. Dunn promised current Quicken users that the company is working its way down a list of to-dos, including a possible revamping of the Windows version's update process and adding more features and tools to the Mac edition. The separation of Quicken from Intuit, and the financial shot in the arm provided by H.I.G.'s acquisition, will allow for improvements, some of them long overdue. Quicken debuted in 1983, when it ran on PCs equipped with Microsoft's MS-DOS and on the Apple II. He was responding to questions about whether Quicken's model - which relies on a complex piece of software run on a personal computer - is still workable. Quicken can provide comprehensive capabilities for people with some additional complexity in their lives, which often starts to show up in people when they reach their 30s.'Īs consumers marry, start families, buy a house, begin college and retirement planning, they find they need more than what their bank's online website can provide to help them manage their money, Dunn argued.
'Marketing was focused on the lower-hanging fruit, and not on acquiring new users. 'QuickBooks and TurboTax put Quicken into the shadows,' said Eric Dunn in an interview, speaking of Intuit's two biggest revenue generators.
The newly-independent Quicken will try to reverse years of neglect by its former parent Intuit, the chief executive of Quicken Inc.
